Promotora de Hoteles Norte 19 Announces its Hotel Indicators for March 2025

Mexico City, April 16th, 2025 – Promotora de Hoteles Norte 19, S.A.B. de C.V. (“Norte 19” or “the Company”) (BMV: HCITY), announces its Hotel Indicators for March 2025.

The portfolio’s occupancy as of March 2025 was calculated based on 157 hotels and 18,292 rooms in operation. For the first time, this includes five additional Full-Service hotels in the portfolio, representing 775 rooms. No hotel openings were recorded during the month.

Total portfolio occupancy stood at 57.1%, a decrease of 0.8 percentage points compared to the same month in 2024. However, the average daily rate (ADR) increased by 7.9% year over year, resulting in a 6.4% increase in RevPAR.

The addition of the new Hotsson-branded Full-Service hotels contributed to the increase in the portfolio’s average daily rate, as these properties typically command higher rates due to their broader service offerings. Combined with rate increases across the select service segment, this drove ADR growth 4.1 percentage points above the period’s inflation rate, with 0.5 percentage points of increase attributable to the Full-Service segment.

In the select service segment (City Express by Marriott), occupancy registered a slight decrease of 0.4 percentage points. However, the average daily rate increased by 7.4%, leading to a 6.6% rise in the RevPAR. While political and economic uncertainty continued to weigh on both leisure and business travel, its impact was less significant than in the first two months of the year.

The five hotels in the Full-Service segment posted an occupancy rate of 48.1%, with an ADR of $1,614 pesos and a RevPAR of $777 pesos. Located in the Bajío region—and given the improvement in performance indicators for this area—the average rate should continue trending upwards. As of this report, performance metrics will be broken down by portfolio and operating category to provide greater transparency.

The brands that reported the highest year-over-year increases in RevPAR were City Express Junior, City Express Plus, and City Express by Marriott, with growth of 11.3%, 10.9%, and 5.2%, respectively, compared to the same month in 2024. During the month, hotels located in major metropolitan areas such as Mexico City and Guadalajara reported significant increases in both occupancy and average rate, which notably benefited the City Express Plus brand.

By region, the Metropolitan, Northwest, and West-Central areas of Mexico maintained strong performance trends observed since 2024, with RevPAR increases of 20.5% in the Metropolitan region and 6.5% in both the Northwest and West-Central regions.

Finally, consolidated revenue for March reached $378.4 million pesos, increasing by 10.9% vs. the same month of 2024.

 

Miranda Newswire – Full Press Release: Download PDF

 

Investor Relations Contact Details

Héctor Vázquez
Corporate Finance, Treasury, and IR
Phone: +52 55-5249-8067
E-mail: hvazquez@norte19.com

Ana Lucía Sors
Miranda IR
Phone: +52 833-293-4232
 
About Norte 19 
Norte 19 is a Mexican company that offers integrated solutions for the hospitality industry, dedicated to providing services ranging from the design and development of hotels to the operation and management of first-class hospitality businesses. With a track record spanning more than two decades, Norte 19 has stood out for its commitment to excellence in service, innovation in technology, and efficiency in operation. Norte 19 operates more than 150 hotels in Mexico, Colombia, Costa Rica, and Chile, establishing strong partnerships with recognized brands and continuously adapting to market demands. Norte 19 will maintain the same ticker symbol (“HCITY”) on the Mexican Stock Exchange (BMV).
For further information, please visit our website: https://norte19.com/en/investors

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