The portfolio’s occupancy as of February 2025 was calculated based on 152 hotels and 17,517 rooms in operation. During the month, the Company officially opened the City Express by Marriott Tijuana El Florido hotel, with 123 rooms—its seventh property in the city and thirteenth in Baja California. February also marked the first full month of operations for the five Hotsson-branded hotels, with performance indicators set to be reported in the first quarter of the year.
For City Express by Marriott-branded hotels, occupancy stood at 53.4%, a decrease of 3.5 percentage points compared to the same month in 2024. The ADR reached $1,417 pesos, 9.1% higher than the previous year. RevPAR was $756 pesos, reflecting a 2.3% increase compared to 2024. This month, the Company recorded the highest average daily rate in its portfolio’s history.
Despite the political and macroeconomic uncertainty at the start of 2025, February stood out with a 9.1% increase in the average daily rate, 5.3 percentage points above the month’s annual inflation rate. This growth was primarily driven by hotels located along northern corridors and in metropolitan areas. We remain focused on property-level reviews to align with evolving guest preferences and are actively evaluating opportunities for improvement across the portfolio.
The brands that reported the highest increase in RevPAR compared to the same month in 2024 were City Express by Marriott, City Centro, City Express, and City Express Junior, with year-over-year growth of 23.1%, 2.8%, and 2.3%, respectively. This increase was primarily driven by a higher average ADR across all brands, with growth exceeding 6.0%, above the inflation rate for the period.
By region, the areas with the strongest growth in effective rate within Mexico were the Northeast and Metropolitan regions, with increases of 12.2% and 4.9%, respectively.
Finally, consolidated revenue for February reached $320.1 million pesos, increasing by 2.3% vs. the same month of 2024.
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Investor Relations Contact Details
Héctor Vázquez
Corporate Finance, Treasury, and IR
Phone: +52 55-5249-8067
E-mail: hvazquez@norte19.com