The portfolio’s occupancy as of January 2025 was calculated based on 151 hotels and 17,394 rooms in operation. During the month, five Hotsson-branded hotels began operations, now part of our portfolio in the Full-Service segment. The addition of these hotels contributed 775 rooms to Norte 19’s portfolio, further strengthening the Company’s strategy and capacity to operate across different brands, regions, and hotel segments. We are continuing the incorporation process of these hotels in our databases, therefore the information of the Full-Service hotels will be reported starting the first quarter of 2025.
For City Express brand hotels, occupancy stood at 45.9%, a decrease of 1.7 percentage points compared to the same month in 2024. The ADR reached $1,381 pesos, 10.2% higher than the previous year. RevPAR was $633 pesos, reflecting a 6.1% increase compared to 2024.
January is characterized by a decline in business travelers, resulting in lower occupancy rates, particularly in Mexico’s industrial corridors. To mitigate this trend, the Company capitalized on the growth in leisure travelers, which increased by 4.0 percentage points compared to the same month in 2024. This segment positively impacted ADR, especially in our hotels located in major cities.
In a month driven by leisure travelers, the City Centro, City Express Plus, and City Express by Marriott brands benefited the most, with RevPAR increases of 22.2%, 10.8%, and 5.4%, respectively. Notably, City Centro by Marriott recorded an 11.1 percentage point increase in occupancy compared to 2024.
By region, January marked the ninth consecutive month in which the Metropolitan, Northeast, and Central West regions recorded the highest RevPAR increases within the portfolio, with growth of 17.0%, 10.6%, and 9.4%, respectively. The Company’s rate optimization strategy contributed to these results.
Finally, consolidated revenue for January reached $294.5 million pesos, increasing by 8.8% vs. the same month of 2024.
Miranda Newswire – Full Press Release: Download PDF
Investor Relations Contact Details
Héctor Vázquez
Corporate Finance, Treasury, and IR
Phone: +52 55-5249-8067
E-mail: hvazquez@norte19.com