Promotora de Hoteles Norte 19 Announces Changes to Its Organizational Structure

Mexico City, February 27th, 2025 – Promotora de Hoteles Norte 19, S.A.B. de C.V. (“Norte 19” or the “Company”) (BMV: HCITY) announced strategic changes to its organizational structure aimed at strengthening its asset-light growth model and ensuring the Company’s long-term continuity and direction.

Considering the prevailing policy and economic environment, and following a thorough organizational review, the Board of Directors has approved adjustments to the operations and hotel services divisions to enhance efficiency. As part of this strategy, Eduardo Ymay Seemann has been appointed Chief Executive Officer of Norte 19.

Eduardo has an outstanding track record in the hospitality industry. He previously served as CEO of Grupo Real Turismo and has been an external advisor to Norte 19, bringing extensive expertise in the sector. With more than 45 years of experience, his leadership will be instrumental in strengthening the current team and driving the Company’s growth.

Additionally, the leadership structure has been reinforced by recognizing internal talent and refining the focus of each business unit. Santiago Parra will continue as CFO while also assuming the role of Managing Director of Inmobiliaria Hotelera Norte 19. Alberto Granados will serve as Managing Director of Operadora de Hoteles Norte 19, and Francisco Fabregat will take on the role of Managing Director of Altabix, leading the launch of the Stack Up project. Each of them has been with the Company for over 17 years, bringing extensive experience and deep expertise in their respective areas.

Norte 19 extends its gratitude to Leonardo Schlesinger for his contributions as CEO, wishing him success in his future endeavors.

The transition will be supported by Luis Barrios, who will continue to serve as Executive Chairman of the Board. He will focus on driving the growth of our additional business lines, including expanding third-party management contracts and advancing technological development.

We are confident that this new leadership structure will strengthen our organization and create long-term value for our investors. Our priority remains ensuring operational continuity and accelerating the Company’s growth.